In general, there must be more reasons for people to fly out into the PVP zone, simply so that there is more destruction in this game and the market is stimulated. So something like a spontaneous fight for an object in the PVP zone, which is worth fighting for(Ship with Schematics,Plasma,T5 as Cargo?). The important thing is that it spawns randomly, both with place and time. So a large group cannot prepare for that and gives smaller groups a chance to get something.
edit: and an Ongoing Mechanic, a bit like capture the flag. hold the ship for 30 minutes-1h and its you.rs