Ha, I was just eyeballing the Elgato last night for streaming.
The game is still in early 'development", hence Alpha, and the developers can still control the narrative. Once you let slip the dogs of war, it is much harder to real them back in. I believe that you do not have to go full bore with marketing right now. That effort is better served when the game is out of alpha and has all of its features. I know it is tempting to feel anxious about the possibility of losing players, but it feels to me that NQ has heavily considered the missteps and pitfalls from other recent (or not so recent) sci-fi games and the nightmare PR issues that have arisen. Extending the NDA into ALPHA 1 and maybe 2-3 is a smart measured approach. Believe me, I want to tell everyone about the fun I having with this game. Having played in this past holiday extended period has me very excited for the future of this game and I am not panicked about losing players.
One of the reasons that the forums have seen a little reduced traffic is because many of those folks are now able to play in the Alpha and that chatter has moved to the NDA section of the forums.