It is an interesting topic that is for sure, and I am sure "free press" would certainly be a thing when it comes to DU, I am quite neutral towards the topic right now, it has its advantages and disadvantages, but if an organisation which is entirely focused on media/journalism part in DU can be good for PR in cases, like advertising products and organisations. But as you mentioned, trust is a big part of this game and the personnel who will be getting in will need to be very carefully monitored.
But its an interesting topic none the less and can become something more if worked on properly.