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Player Recruitment & Advertisement: dos and don'ts

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I) About Dual Universe (and/or a DU Organization) Advertisement

 

(a) It's fine to advertise the game and/or your DU Organization(s) to players you already know or with whom you have already played with in other games without harassing them. If they aren't interested, do not insist.

 

(b) It's absolutely not acceptable to enter other gaming communities with the only intent being to randomly advertise Dual Universe or your DU Organization to players you don't know. Being polite isn't enough. Participating in said group with the intention to legitimize your advertisement is not enough either. You won't fool many people with this method. While one player may be convinced to join your Organization, it will most likely antagonize significantly more players, making them hostile toward you and Dual Universe due to these cheap and inappropriate practices. 

 

If you don't understand why this is wrong, just imagine players coming from 10 different game communities and invading your Discord, subReddit, or Steam group, falsely pretending to be interested in the game you’re playing while instead being there to make advertisements for the game he plays in your channels. Any person would quickly be tired of this behavior and ban them all, as well as form a negative image of the game that has been advertised. Please don’t do this.  Not only is this rude, this can be considered harassment in addition to brand damage, which could result in a ban from Dual Universe for such behavior.

 

(c) While it didn’t seem clear for everyone so far (despite being in our EULA and in our forum chart here), here is a strong reminder: impersonating Novaquark staff is a serious offense. This will result in a permanent ban without further notice or discussion. There is also no limitation period for this offense (meaning: if we got proof of Novaquark staff impersonation several months or even years later, the sanction will still be applied).

 

(d) While this has been some kind of grey area until now, there won’t be sanctions applied to involved Organizations for the past actions. However, from now on, Organizations that will benefit from the aforementioned bad practices could see their member list reset at Novaquark’s sole discretion. We wish to make it clear that there is nothing to gain from such advertisement and recruitment practices as well as inform other gaming communities that the Novaquark staff will not tolerate these methods of advertisement and recruitment.


II) About Gifting Practices as a Recruitment Incentive

 

Novaquark has not enforced any strict rules regarding gifting practices so you are free to gift DACs or Supporter Packs as you see fit. However, we don’t encourage use of this freedom as a recruitment incentive unless you are perfectly fine with the definition of "gifting" (giving something for free to someone else without expecting anything in return for this gift). 

 

Before gifting a DAC or a Supporter Pack, you should carefully consider that a player could leave your Organization or simply never join it at all. In this situation, this will be your responsibility and we will not refund nor reverse the gift you made to another player. The Novaquark team will not step in to oblige the receiver to fulfill his part of the bargain either (if there was any).

 

So choose and gift wisely.

 

If you have any further questions on the topic, please let us know.

 

Best Regards,
The Community team.

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I can't see why it would be any more acceptable after release to advertise DU or a DU org in a public channel meant for discussing another game.

 

NQ's decision to threaten action against anyone doing it might have to do with the fact that DU hasn't released yet.  But that doesn't mean DU's reputation matters any less after release.

 

They aren't saying you can't tell someone about DU while you're playing another game.  How long you wait before launching into your sales pitch is kind of up to you.  

 

But spamming ads in a public channel will never be a good thing to do.  whether NQ continues to strongly discourage it or not.

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