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The Subscription Pricing

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Here is an email from Novaquark about the topic of subscription. Hopefully this can elevate the beat to death debate of sub and pricing.


Posted by Novaquark (Creator)

Hi guys! Already 135,354€ and 27% covered! This is amazing! We can’t thank you enough guys, thank you for your support!

So, this is the first update, and we wanted to bring some light on one important point. There has been a lot of discussion recently about the monetization of Dual Universe, and the question of the subscription model. Let us clarify here what we have in mind, so that you can see all the options we will offer:

  • Free to Try “trial” access: there will be a free to try access to Dual Universe, with limitations on things like how much skill, money and/or space you can access to. The details of the limitations are not yet defined precisely, but it will be made such that you can enjoy the game and have a taste of its large scale potential.
  • Pay to Play “premium” access at a price at launch that we will keep in the range of comparable products on the market (typically around $10-$13/month or 10€-13€/month depending on the country), decreasing when bought in large bundles: this is the full scale game, with no limitation.
  • DAC access: Dual Access Coupons are items that you can buy on the in-game markets with the in-game money you make while playing, and that you can turn into one month of Premium play time. You can also buy a DAC from Novaquark to sell it on the in-game market in exchange of in-game currency. DACs will have a price of $18/€18 at official release (for reference, items similar to DACs used in other MMORPGs are priced around $20/€20).
  • Alpha/Beta access: no subscription involved.

As you can notice, the real money price of a DAC will be higher than the normal price of one month of subscription, which may have caused confusion as some people, quite understandingly, assumed that the monthly premium sub would cost as much as a DAC. This is not the case.

We hope this helps clarify our future business model. The reasoning behind the choice of a Pay to Play premium access has been discussed in detail in a devblog post about monetization that we made in April. We believe this model is the best to ensure both a high quality of playing experience and the best possible support for our customers. Remember also that Dual Universe is meant to become a massive MMO experience: if we are successful we will have to run a large and costly cluster of servers, especially since we have this unique continuous single-shard approach.

Again, the team at Novaquark wants to thank warmly all the 1700 backers that have supported us so far! Don't hesitate to spread the word and get everyone on board!

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