milkshake

Right, "endgame" isn't exactly the right word. Just a driving force for competition that keeps the game interesting and keeps generating new stories. Or as the other poster said, one of several possible "endgames."

This a thousand times. There are currently some exploits that need to be fixed, but once that's done all that's missing is just a dash of incentive, and I feel like the game will have emergent gameplay/endgame content. Something simple to fight over in the pvp zone would go a long way. As has been mentioned, there is currently a base of players who love the minecraft aspect of the game, but adding the endgame content/pvp will benefit them too by providing more customers and player-driven economy. In order to keep that group happy, I wouldn't blame NQ if they left in a big safe zone so that you don't get shot at if you don't want to. I feel like NQ has the goal of an emergent pvp endgame in mind, and perhaps just wants to make sure they get it right, fix bugs, optimize their server, etc. before they put in the required incentive.