milkshake

Reading through a lot of the responses I think one of the issues with du is that PvP is so new to DU. Being one of the last pillars to be introduced to the game a lot of the old vocal alpha players are strongly against pvp. It makes sense. For years the Kickstarter backers have been playing Minecraft in space and have built their own image of what the game should be in their heads. 
 
To me the biggest issue with DU is the lack of endgame content. Without a competitive advantage or side of the game there’s no point for emergent gameplay and it comes down to discord pvp. People resort to drama when they are bored.
 
Every part of the game is important and there needs to be a blend of play styles in order for the game to succeed. As the game is right now you can get late game in a single day of playing and sit on a mega node chewing a hematite vein and make crazy amounts of money. 
 
So you are now 15 hours into this game you can afford anything you want, what do you do now? The builders will build, the miners will mine, the factory boys will factory. The pvpers have a lack of content and to me pvp is the “endgame” . pvp creates a need for builders a need for miners a need for industry a need for creatives and basically all pillars lead to the consumers which are the pvpers.
 
some of what @blazemonger said is right pvpers need all the other pillars to work
 
what @Anderson Williams Said is also right. pvp is fun in its current state and just need a tweak/more incentive to do it. There are too many armchair generals who haven’t even tried it
 
As a leader of a small pvp org. NQ needs to give me a reason to go to war. Give me a reason to buy large quantities of items. Give me a reason to make allies and enemies. Give me a reason keep playing this game.

Which a majority of the time, seems to be some form of comptetion, pvp, combat, whatever words you want to throw in there.  

Right, "endgame" isn't exactly the right word.  Just a driving force for competition that keeps the game interesting and keeps generating new stories.  Or as the other poster said, one of several possible "endgames."

This a thousand times.  There are currently some exploits that need to be fixed, but once that's done all that's missing is just a dash of incentive, and I feel like the game will have emergent gameplay/endgame content.  Something simple to fight over in the pvp zone would go a long way.
 
As has been mentioned, there is currently a base of players who love the minecraft aspect of the game, but adding the endgame content/pvp will benefit them too by providing more customers and player-driven economy.  In order to keep that group happy, I wouldn't blame NQ if they left in a big safe zone so that you don't get shot at if you don't want to.
 
I feel like NQ has the goal of an emergent pvp endgame in mind, and perhaps just wants to make sure they get it right, fix bugs, optimize their server, etc. before they put in the required incentive.