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A subscription is pretty much equivalent to a cellphone contract. You're locking into the carrier and can't go anywhere else. That's what I'm talking about. Most sub games offer longer "contracts" at a lower rate and this locks a person into that one game. You don't want to play anything else because you feel you're wasting money. In a F2P game, I can play as many games as I wish with no worry that I'm losing anything by taking a week off from one. Now you don't do that with cellphones. You pay as you go (F2P) and leave and go to another carrier when you want and you aren't losing money. That was my analogy.
 
WoW has a shop with mounts, pets, helmets, and even a level boost to 100. Is that not pay-to-win on top of a sub? WoW succeeded because it was the first really large professional MMORPG. It has lost millions of subscribers since but still remains top simply due to its numbers.
 
Eve Online's system of earning ISK in the game to pay for a sub is highly unrealistic. It is nearly impossible to earn enough credits to buy the card for gametime. Only people who have already put years into the game and are in a large corporation may be able to do it. No new player is going to come close. I know people running bot mining programs that mine 24/7 and still don't earn enough.
 
I know a lot of "F2P" games pretty much require you buy something to get the good stuff, but STO does not require a penny for anything. All content is open to free players and anything a money-spending player can get, a free player can get as well. It will just take longer. STO has been around for 7 years and is still strong. World of Tanks and World of Warships is another example of good F2P models. Spending money doesn't buy you anything better, it just speeds up the process.
 
DU can choose whatever path they wish; it is their game, but facts are that the F2P model makes the most money for companies and this is why it is vastly more popular. As I said before, you have to do it right. I often joke of making a Tic-Tac-Toe MMO that is F2P: Everyone gets two X's and two O's for free, but you have to purchase additional ones in the shop. That's a bit like some of the F2P games, but I think it's unfair to lump them all into the same category.
 
And to be honest, a lot of games fail not because the game is bad or the business model is bad, but simply because the community is bad. I can't count how many games I've started and the community were such jerks that, instead of trying to help new players, they flame them for asking questions. These people don't seem to realize it is in their own best interest to be nice to others and help the player base grow, but a lot of people are turned off by it and quit.
 
And, BTW, I've been in the automotive electronics industry for over 35 years and mobile phones were not that expensive. In fact, most high-end cellphones are twice as much. Mobile phones were about $200.  Cellphones were never free or even cheap. Those "free" phones were $300 or more cost to the dealers and were given away only with a contract because that's how the money was made. This isn't happening anymore.

One thing I would suggest is to identify the game that the email wants to subscribe you to. There is no mention of it and only "Novaquark". I nearly deleted it as SPAM until I went back to the website to identify that it was connected to this game.

No one likes pay to play i like the gameplay but the fact its going to be subscription based turns me off the game completely, ill be very sad if this stays-i wanna pay to keep a game not have to keep buying it