Do you know why companies like Blizzard Entertainment or Xbox Game Studios spend more money to community managers, psychologists and behavioral psychology research projects than coders? (Hint: Since its release in 2011, ugly Minecraft has recorded worldwide sales of over 200 million units) (Hint2: Microsoft purchased Minecraft and developer Mojang from Notch for $2.5 billion in 2014. They spent almost two times more on behavioral psychology research projects than coding for Minecraft)