This is an interesting idea. Though it is not entirely clear what the benefits are for being registered. Advertising? If so where? (besides here). How is this different than for the company (organisation) to make its own advertising post. Will these be tallied and put in a handy webpage or app somewhere?   This is not to disparage the idea. These kind of initiatives should be encouraged, but a little more clarification to the intent behind the registry would be nice.