blundertwink Posted January 25, 2023 Share Posted January 25, 2023 In case anyone missed it, NQ is announcing a Steam-related event along with a discount for new players: There's only ~100 people playing via Steam right now and it hasn't broken 200 concurrent players in a while (down from 400-500 just a few months ago) -- so I appreciate that NQ is at least trying to attract more players on the largest PC gaming market. I think it is also wise to promote it with this specific event. If players join DU expecting PvP or PvE (even if that one new mission drops), they'll be very sad. At least this time NQ is marketing something that's actually up their alley: building bases. I personally think they'll have slightly more success marketing it like this compared to doing make-believe trailers that set a very wrong expectation about the game and its "combat". Granted, I'm not sure 20% off one month's sub is going to be interpreted as a great deal...and I'm not optimistic about retention considering the state of the game and NQ's development velocity. Do you think DU will see a bump in it's Steam stats because of this promo? Further...will they actually retain new users? Link to comment Share on other sites More sharing options...
Kurosawa Posted January 25, 2023 Share Posted January 25, 2023 lol they set the original price to 12.99 trying to use the 9 psychological trick, i would have discounted at 23.1% to get to 9.99. actually i would have been honest and set the price at 13 then discounted to 10 Link to comment Share on other sites More sharing options...
Zeddrick Posted January 25, 2023 Share Posted January 25, 2023 I heard that building was bugged after the last update? Timing is perfect ... Link to comment Share on other sites More sharing options...
Tordan Posted January 25, 2023 Share Posted January 25, 2023 7 minutes ago, Zeddrick said: I heard that building was bugged after the last update? Timing is perfect ... small bug. fixed the next day. all is well. Link to comment Share on other sites More sharing options...
GraXXoR Posted January 26, 2023 Share Posted January 26, 2023 Imagine joining for build fest then realising that to even build something basic you have to grind for a week. Link to comment Share on other sites More sharing options...
SirJohn85 Posted January 26, 2023 Share Posted January 26, 2023 5 hours ago, Jinxed said: Imagine joining for build fest then realising that to even build something basic you have to grind for a week. That's why the event goes for a week and not a weekend. GraXXoR 1 Link to comment Share on other sites More sharing options...
blundertwink Posted January 26, 2023 Author Share Posted January 26, 2023 After a few days, I don't see any relevant bumps in Steam's metrics yet. 🤷♂️ There's still <200 people playing during peak, with the count continuing to trend downward. This underscores how hard it can be to get leverage on Steam when your product has a combination of bad reviews, few purchasers, and not great conversion rates. It might be somewhere in their promos, but few people are actually seeing it...and a 20% discount maybe isn't enough to compete with other games in this sale that have much better reviews. At least NQ is advertising the game somewhat honestly (the claim about making cities made me laugh) compared to trailers with fake action sequences...but we'll see how the weekend goes. It would be a bit sad if NQ's one effort to grow their Steam users yields no results at all, but so far it hasn't. Link to comment Share on other sites More sharing options...
GraXXoR Posted January 27, 2023 Share Posted January 27, 2023 I went to steam’s page which showed games like Factorio, Rimworld, Dwarf Fortress, Cities skylines, early access to Satisfactory… but actually couldn’t even find DU. are you sure it’s there? Link to comment Share on other sites More sharing options...
fiddlybits Posted January 27, 2023 Share Posted January 27, 2023 I did not see it listed while browsing the base builder sale page either. I had to search for DU in order to get to the game's page with the discount. GraXXoR 1 Link to comment Share on other sites More sharing options...
GraXXoR Posted January 27, 2023 Share Posted January 27, 2023 Glad it wasn't just me having a stroke. With marketing this good, steam player numbers are set to increase commensurately. 🙄 Link to comment Share on other sites More sharing options...
blundertwink Posted January 27, 2023 Author Share Posted January 27, 2023 I could find it by applying the "MMO" tag to filter, and even then it's a bit far down the list (just above some DLCs lol). This goes to show how challenging it is to adopt the "release it now, fix it later" attitude (in general, but especially with a subscription game). If you don't do well on release, Valve will bury your game deep into pages few people see...and those that do see it will be greeted with "mixed" reviews, further tanking conversion. Valve showing it to fewer people means you don't have nearly as much opportunity to improve your stats, but you will struggle to improve your metrics without more views...so it's hard to see how DU can grow without some major marketing push outside of Steam. Especially since this promo was a great fit for DU....and not as popular as some of Steam's bigger sales, so a bit less competition. Link to comment Share on other sites More sharing options...
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