I am more than happy to pay 15 - 20 dollars per month for a game like this. If it is 15 dollars a month and I spend 4 hours per day, that is about 13 cents per hour entertainment value. If I go to the movies, I can rarely get out for less than 25 dollars...so around 12.50 per hour to entertain me. And based on how long I spent in EVE, I will probably average a good deal more than 4 hours per day with a game like this. Heck, I could spend an extra hour working overtime in RL and pay for 3 months of subscription at that price.