While this is not unrealistic to expect, I also think that the $7 pricetag was a dumb choice to begin with.
The compare with FF does not hold much merit here really. FF can be at $10 because they know they have the numbers as far as players/subs go.
I can still see NQ push the price up more closer to "release" as they still have the devalued backer packs to deal with and that wil be something they will need to address before they can start taking DAC. They sold packs on the notion of game time being around $15.