Thanks all!
While I understand there's a trial server, that's not ideal. That's fine for some who want to know what the game is, but we would go into it with a true game start approach and go from there.
I do see the 1 month option available today, but it says "Limited Time" on the website. I do hope that option is available as a Steam option at launch. Convincing people to try it through Steam for just 1 month feels surprisingly easier than getting them to go through a website. I know that sounds crazy, but when hesitation is involved, any barrier to entry can be declared the stopping point.